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CUSTOMER RELATIONSHIP MANAGEMENT (MANAJEMEN HUBUNGAN PELANGGAN)

Customer Relationship Management: Concepts and Tools is a breakthrough book that makes transparent the complexities of customer relationship management.

The book views customer relationship management as the core business strategy that integrates internal processes and functions, and external networks, to create and deliver value to targeted customers at a profit. Customer relationship management is grounded on high quality customer data and enabled by information technology.

The book is a comprehensive and fully developed textbook on customer relationship management . Although, it shows the roles of customer data and information technology in enabling customer relationship management implementation, it does not accept that customer relationship management is just about IT. Rather it is about an IT- and data-enabled approach to customer acquisition, customer retention and customer development.

Because customer relationship management is a core business strategy the book demonstrates how it has influence across the entire business, in areas such as strategic, marketing, operations, human resource, and IT management. Customer relationship management 's influence also extends beyond the company to touch on partner and supplier relationships.

Ketersediaan
FE0076658 Fra c c.1EKONOMI (FE)Tersedia
FE0077658 Fra c c.2EKONOMI (FE)Tersedia
Informasi Detail
Judul Seri
-
No. Panggil
658 Fra c c.1
Penerbit
London : Routledge.,
Deskripsi Fisik
-
Bahasa
Indonesia
ISBN/ISSN
9780080472430
Klasifikasi
658 Fra c c.1
Tipe Isi
text
Tipe Media
-
Tipe Pembawa
-
Edisi
1st ed
Subjek
-
Info Detail Spesifik
-
Pernyataan Tanggungjawab
Versi lain/terkait

Tidak tersedia versi lain

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